Purpose Driven Rehab (PDR) is an military support initiative in which wounded veterans or Event Lead Warriors travel in a high-tech amped-up gaming RV to major sporting events across the country. Several major sporting groups and stadiums from the NFL, NBA and MLB have inquired about hosting PDR events throughout 2011 and 2012. PDR is a part of Pro vs. GI Joe, a non-profit organization that facilitates live on-line video gaming competitions between professional athletes and American troops stationed stateside and overseas. The new initiative is made possible through the partnership of the USO and corporate sponsor Activision Publishing Company.
The idea of PDR was born when the demand for the Pro vs. GI Joe’s customized gaming RV became so high that the founders of the small non-profit, Greg and Addie Zinone, were unable to meet the staffing needs to drive the 45’ trailer cross-country. Based on years of experience working with wounded veterans, the Zinones recognized that the job of implementing the tailgate gaming events could help veterans in their recovery efforts. PDR plans to work with veteran recruiting agencies to assist them in identifying potential candidates.
PDR works to fit the specific needs of wounded veterans as they continue their rehabilitation and recovery process and allows them to discover their post-injury “purpose.” In addition, the experience provides them with the opportunity to work with and for their fellow service members, meet with professional athletes and attend high-profile sporting events around the country. A new pair of Event Lead Warriors, who will each receive $1,000 scholarship from the USO, will execute PDR events for each leg of its cross-country tour.
Activision Publishing Company, a corporate sponsor of Pro vs. GI Joe since 2008, is putting its full support behind the PDR initiative as it aligns with the goals of its non-profit organization "Call of Duty Endowment", which assists military members through the transition to civilian careers after their military service by providing assistance to organizations that help veterans with job placement and training.
The PDR gaming RV comes fully loaded with 11 high definition televisions, gaming consoles, custom Xzipit game rockers, satellite internet, cable TV and is stocked with video games such as Activision’s incredibly popular “Call of Duty®: Black Ops. The PDR tailgating events include 8-10 gaming stations for tournaments, contests, and giveaways. When applicable, on-line connections with service members located overseas, even in combat zones such as Afghanistan and Iraq, will be made possible through USO Centers located around the globe.